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The Sweet Side of Logistics: Roses for Valentine’s Day

Roses

Editor’s note: We posted this infographic two years ago, but we’re sharing it again today in the spirit of the holiday. Happy Valentine’s Day!

Valentine’s Day is here, and retailers have enjoyed a weekend of holiday-related sales. Over the last two weeks, roses have been making their way from fields to stores across the country, all so that consumers can treat their Valentines to fresh bouquets of beautiful blooms. But just what did that journey entail?

RoseInfographic2016

Like all perishable products, florals require specific temperatures to maintain freshness. Without the proper temperatures, flowers bloom and fade before they can be enjoyed by the recipient. Precise timing, cold chain management, and skill all help Valentine’s Day roses enjoy a prolonged shelf life—something that retailers, consumers, and Valentines everywhere love.

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