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Produce Sourcing

How Direct Store Delivery Retains Customers and Eliminates Bottlenecks

Direct Store Delivery

As a thirty something consumer, my day usually ends with a rush to pick up baby items, a few groceries, and maybe flowers to mend a morning mishap.  One stop shopping for me is vital since my family time is really valuable to me.  So when I go into a store and they don’t have an item that I am looking for, I get frustrated. When it happens, I am tempted to leave my cart and go someplace else where I can get everything I need, especially if I know that it is in season. For me, that item is blueberries and, recently, sweet potatoes for Christmas. » Read More

Growing the Pink Ribbon Watermelon Supply Chain

Pink Ribbon Watermelon

I hope you all had a wonderful, relaxing 4th of July. Did you know that the 4th of July is one of the top holidays for watermelon in the U.S.? In fact, July is National Watermelon Month. Sliced on platters, cubed in salads, or even grilled, watermelon was probably on thousands of American picnic tables yesterday. But do you know how growers and distributors overcome logistical hurdles in order to get watermelon to stores? For all you supply chain gurus, here is a tangible example of the importance of the supply chain matching up with consumer demand. » Read More