If you plan on celebrating Valentine’s Day this weekend, chances are that a bouquet of flowers will play some role in your day. With millions of flowers bought by consumers every Valentine’s Day, there is little doubt that colorful, fragrant blooms are a hallmark of the holiday.
Before anyone can say, “Be mine,” with a dozen flowers, months of detailed logistics go into the planning and execution of fresh floral deliveries. Shipping starts weeks before the holiday and involves careful cold chain management as flowers are warehoused, transported, and distributed. Watch this video to learn how proper temperature control helps flowers stay dormant throughout the trip, giving them prolonged shelf life when they arrive at retailers—and making beautiful gifts for Valentines across the country.
Here are some Valentine’s Day statistics.